Do you remember going to K-Mart as a child?
Many people may not remember but at one time Wal-Mart was not the ideal shopping center. It was K-Mart. I used to go to K-Mart every Friday when my dad paid us for our weekly responsibilities. Friday was my day to hit up K-Mart and buy the latest R&B tape. We didn’t have cds then and the tapes would normally cost like $22. Sometimes even more. Today, you can download a whole project for $9.99 on iTunes.
When Wal-Mart became more established K-Marts begin to vanish. Seems Wal-Mart had everything you needed plus Wal-Mart had something K-Mart didn’t have…. groceries! Wal-Mart matched what K-Mart offered but with more choices thus running them out of business in many cities.
Today, I don’t shop for music as much. I love technology more. I guess there’s some truth to what they say. Electronics are the Big Boys’ Toys! Here’s the thing though… I find myself trusting Best Buy, Fry’s, Circuit City and other large stores for all my electronic interests. These stores are so appealing and they look like they have everything you need.
Recently, my lil’ brother needed an RCA cord at a certain length. Best Buy didn’t have it and neither did the other large and popular electronic retailers. So we went to a store that I hadn’t been in for sometime… Radio Shack.
Radio Shack specializes in the little things. Sometimes you just need 2 batteries instead of 15 in a pack. Sometimes you just want one single cable, not the whole modem. Sometimes you want just need an adapter and not the whole monitor. Popular stores don’t specialize in these little things but Radio Shack does.
Wal-Mart demolished K-Mart because it captured what they offered and added more. Larger electronic stores have done well maximizing but they have failed to capture Radio Shack’s base. Radio Shack has remained valuable because they still have the little things.
Have a closer look at your relationship. New and bigger things may look appealing but things aren’t guaranteed to be better because they look better. He may give you money but does he tell you how good you look? He may buy you the new perfume but does he tell you how sweet you smell? He may look good but does he make you feel good about yourself? He may take you places but does he open the door for you and hold your hand?
He may live with you but are you really part of his daily routine. He may plan a romantic weekend but does he include you in his future plan? He may talk around you but does he talk to you?
Don’t let Best Buy run your Radio Shack out of business.